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About Applied Machinery

About Applied Machinery

Applied Machinery Australia is one of Australia’s largest and most respected dealers of machinery for the Sheetmetal, Engineering, Recycling and Plastics industries.

We are here to service all of your machinery needs, whether they are large or small. If we don’t have the exact machine for you in stock, we will search our network of local and international dealers and end users to find the machine to best suit your requirements.

We represent some of the world’s leading machinery manufacturer’s including; Yawei, Genox, Hurco, Chen Hsong, Hermle, Alfa Robot, Pro-Plas, Akyapak, Weber, Hyundai-WIA and Kitamura.

Also, if you are looking at upgrading your plant and equipment, we are always interested in quality trade-in options.

Applied Machinery Australia have specialist service engineers, skilled in all areas of industrial hydraulic, electical and mechanical repairs. Thorough installation and training is essential for customer satisfaction and safety and these services are readily available with most machinery purchases.


Meet the team


David joined Applied Machinery in 2010 bringing over 25 years of experience from within the Australian plastics industry. David started in the plastics industry in 1985 working in large injection and blow moulding facilities before joining Qenos (formerly Commercial Polymers and Kemcor) where he spent 8 years progressing from the processing laboratory into a senior sales role. In the mid 90′s David moved away from the Raw Materials business into the Plastics Machinery business where he has held senior roles and establishing strong relationships within some of Australia’s largest plastics manufacturing organisations.

Since joining Applied Machinery David has concentrated on developing our recycling equipment business to a point where Applied Machinery are now Australia’s leading supplier of shredding, granulating, washing and separation systems representing both Genox recycling equipment. In 2012, David became owner of Applied Machinery and is now Managing Director, but retains his strong emphasis on the development of our plastics and recycling machinery business.

David’s also a keen golfer and a long suffering Richmond supporter


Laurie has been in the engineering industry for most of his life, has been with Applied since 2009 and is a fitter and turner by trade. Laurie spent a large amount of his early career at Brobo in a production and sales management role, before transitioning into machine tools sales. Laurie’s specialty machines include Bandsaws, Lathes, Guillotines, Pressbrakes & Lasers. During his time at Applied, Laurie has strengthened and developed our business ties with Cosen which has seen us become Australia’s largest seller of Cosen bandsaws.

Laurie has a strong interest for automotive restoration and has a garage devoted to numerous projects in various stages of completion.


Prashant has worked in the machine tool industry for 13 years, and joined the Applied Machinery team in early 2013. Prashant’s main area of responsibility at Applied is in CNC Machine Tools. Machining centres, CNC Lathes, Borers and similar equipment. In a relatively short amount of time, Prashant has worked in conjunction with management to secure some fantastic agencies for Applied, including; Hurco, Hermle, Wele, Takisawa Taiwan, Kitamura, Hurco, Hyundai-WIA, Microweily, Ibarmia and Lilian.

Prashant plays badminton, soccer and table tennis. He’s a keen drummer and can often be found performing around Melbourne.


Kris is a mechanical engineer, also beginning his career with HMT in India. He has over 20 years’ experience in machinery sales and service and has been a part of the Applied team since 2010. Kris has a strong focus on developing international business through a network of contacts in the sheetmetal industry and can often be found representing Applied at tradeshows and events all throughout the Asia/Pacific region. Kris’ speciality includes lathes, panbrakes, pressbrakes and milling machines though is definitely a jack-of-all-trades when it comes to machinery.

Kris has a passion for traditional Indian music and regularly performs at local events.


Daniel started with Applied in 2003 in a business development role, shifted into the position of Marketing Manager in 2008, and in 2019 has taken the position of Marketing & Project Manager. Core responsibilities include all of the advertising campaigns and marketing messages from Applied in both print and online formats, along with trade show activations. In addition, Daniel liases with our network of suppliers to ensure our team and customers have access to the most relevant information on our machinery offerings in the most readily accessible formats. On the project management side of things, Daniel delivers inward and outward facing projects ensuring customers and Applied’s team of staff and contractors have access to what they need, when they need it.

Daniel also works on large machinery proposals and tender submissions as required, mostly alongside our Engineering and Sheetmetal teams.

Daniel is also a keen photographer and Sydney Swans supporter.


Melinda has been part of the Applied team for over 14 years now. Melinda runs and manages the administrative needs of our office and growing sales team, along with the day to day processing of Applied’s accounts. When you call the office, more often than not it will be Melinda’s friendly voice that you are greeted with.

Melinda is a proud and passionate Collingwood supporter.


Mark joined Applied in early 2014 and has extensive experience managing installations of guillotines and pressbrakes across the nation. Also, Mark as installed numerous waterjet machines of various sizes and capacities. Mark brings a strong pneumatic, hydraulic and mechanical knowledge base to his service work and is skilled across many machine types. Currently, Mark is working on a number of Yawei fiber laser projects across the country and is about to undertake IPG training in Germany.


Echo started working at Applied as an interpreter in 2016, and following completion of her degree has joined Applied in a full time capacity. Her role involves all aspects of accounts, administration and sales support across our various machinery divisions, including critical coordination between suppliers and customers to ensure constantly high levels of customer satisfaction. Echo will ensure your enquiry get responded to as quickly as possible.

Echo loves music and yoga. She supports Hawthorn in the AFL.


Jack, having recently started full time with Applied is currently responsible for all manner of sales and service support across the company, including service team scheduling, and logistics support for our Operations Manager. Jack’s area of expertise is in plastics and recycling machinery, mainly with Genox equipment.

Jack is a keen golfer and Richmond supporter.


Adam has been working for Applied Machinery as a service contractor for 14 years, though has just recently formally joined the team. Adam is an A-Grade electrician and has been servicing the plastics industry for over 25 years, specialising in repair and service of injection moulders and auxillary equipment. Along with plastrics machinery, Adam also regularly works on presses, guillotines, pressbrakes and turret punch presses. Adam is our go-to man for all things electrical.

Adam is a keen Sydney Swans supporter.

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